Player-Backed | Premium Quality | Limited Editions
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Facebook Review
Facebook Review
★★★★★
Bought some lovely clothes from here, havent taken my James Wade jumper off since, its so comfy! The staff were very friendly and helpful. Thankyou!
Facebook Review
Facebook Review
★★★★★
Excellent quality t shirts and hoodies! Love the signature range! We'll be keeping an eye out for the new players merch coming out soon! Thanks guys
Facebook Review
Facebook Review
★★★★★
Bought a hoodie/ jacket and t-shirt. Excellent quality and very reasonable price 👍
Facebook Review
Facebook Review
★★★★★
Absolutely love my order, all of great quality and the hoodie is really warm, thank you so much guys! Will definitely order from you again 👌
Facebook Review
Facebook Review
★★★★★
Order arrived today outstanding service outstanding quality will be a repeat customer

Privacy Policy

Last Updated: September 23, 2025
9 Dart Threads (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable UK laws. We operate as a trading name of 9 Dart Threads Ltd, a company registered in England and Wales under company number 16623524, with our registered office at GLX Accounting, ​69‑75 Thorpe Road, ​Norwich, NR1 1UA.
This policy applies to your use of our website [insert website URL, e.g., www.9dartthreads.com] (the “Website”) and any purchases of dart merchandise made through it.
1. Data Controller
We are the data controller for the personal data collected via the Website. For any questions about this Privacy Policy or our data practices, contact us at info@9dartthreads.com.
2. Personal Data We Collect
We collect the following types of personal data:

  • Identity and Contact Data: Name, email address, billing and shipping addresses, and phone number provided when placing an order or signing up for our newsletter.
  • Transaction Data: Details of your orders, including items purchased, payment method, and order confirmation details.
  • Technical Data: IP address, browser type, device information, and browsing behavior collected via cookies and similar technologies.
  • Marketing and Communication Data: Preferences for receiving marketing emails and your interaction with our communications.
  • Usage Data: Information about how you use our Website, such as pages visited and time spent, collected via analytics tools.

3. How We Collect Your Data
We collect data:

  • Directly from you: When you place an order, sign up for our newsletter, or contact us.
  • Automatically: Through cookies, Google Analytics, Google Search Console, Google Tag Manager, and Facebook Pixel when you interact with our Website.
  • From third parties: Payment processors (e.g., Stripe, PayPal) provide transaction-related data.

4. Cookies and Tracking Technologies
We use the Civi Cookies Policy plugin, aligned with the Information Commissioner’s Office (ICO) standards, to manage cookies on our Website. Cookies are small text files stored on your device to enhance your experience and analyze site performance.

  • Essential Cookies: Necessary for the Website to function (e.g., maintaining your shopping cart or session).
  • Analytics Cookies: Google Analytics, Search Console, and Tag Manager collect anonymized data on how you use our Website to improve its functionality.
  • Marketing Cookies: Facebook Pixel tracks your interactions for targeted advertising on social media platforms.

You can manage cookie preferences via the Civi Cookies Policy banner displayed on your first visit. Disabling non-essential cookies may limit some Website features. For more details, see our Cookie Policy [insert link to Cookie Policy if separate].
5. How We Use Your Data
We use your personal data for the following purposes, with the legal basis under UK GDPR:

  • To process and fulfill orders (Contract): Process payments, ship merchandise, and provide order confirmations.
  • To improve our Website (Legitimate Interests): Analyze usage data via Google Analytics, Search Console, and Tag Manager to enhance user experience and site performance.
  • To send marketing communications (Consent): Send newsletters or promotional offers if you sign up via our “do0ublescontent” newsletter form. You can unsubscribe at any time via the link in our emails.
  • To deliver targeted advertising (Consent): Use Facebook Pixel to show relevant ads on social media platforms.
  • To comply with legal obligations (Legal Obligation): Retain transaction records for tax and accounting purposes.
  • To prevent fraud (Legitimate Interests): Monitor transactions and Website activity to detect and prevent fraudulent behavior.

6. Sharing Your Data
We share your personal data only with:

  • Service Providers: Payment processors (e.g., Stripe, PayPal), shipping companies, and IT providers who assist in order fulfillment and Website operation.
  • Analytics and Marketing Partners: Google (Analytics, Search Console, Tag Manager) and Meta (Facebook Pixel) for analytics and advertising purposes, subject to your cookie consent.
  • Legal Authorities: When required by law, such as for tax reporting or fraud investigations.

All third parties are required to protect your data in compliance with UK GDPR.
7. International Data Transfers
As we ship worldwide, your data (e.g., shipping address) may be transferred to countries outside the UK for order fulfillment. We ensure such transfers comply with UK GDPR, using Standard Contractual Clauses or other safeguards where necessary. Note that we do not cover international taxes or duties, as stated in our Terms and Conditions.
8. Data Retention

  • Order Data: Retained for 6 years to comply with UK tax and accounting laws.
  • Marketing Data: Kept until you unsubscribe or request deletion.
  • Analytics Data: Anonymized data from Google Analytics and similar tools is retained for [12 months] per their default settings.
  • Cookie Data: Stored as per our Cookie Policy, typically until cookies expire or you clear them.

9. Your Data Protection Rights
Under UK GDPR, you have the right to:

  • Access: Request a copy of your personal data.
  • Rectification: Correct inaccurate or incomplete data.
  • Erasure: Request deletion of your data, subject to legal retention obligations.
  • Restriction: Limit how we process your data in certain circumstances.
  • Objection: Object to processing based on legitimate interests or for marketing purposes.
  • Data Portability: Receive your data in a structured, machine-readable format.
  • Withdraw Consent: Opt out of marketing or non-essential cookies at any time.

To exercise these rights, contact us at info@9dartthreads.com. We will respond within one month, as required by UK GDPR. You may also lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk or by calling 0303 123 1113.
10. Data Security
We use industry-standard security measures, including SSL encryption, to protect your data. However, no online system is 100% secure, and you share data at your own risk.
11. Third-Party Links
Our Website may contain links to third-party sites (e.g., payment processors or social media). We are not responsible for their privacy practices.
12. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. Updates will be posted on the Website, and significant changes will be notified via email if you are subscribed to our newsletter.
13. Contact Us
For questions or concerns, contact us at: